The Pricing Mistake Costing Sellers More in Today's Market


With rates sitting above 7%, buyers have gotten more price-sensitive — and that's exposing a mistake a lot of sellers still make: pricing a home based on a guess instead of real data. An overpriced home sits longer than it used to, while an underpriced one leaves money on the table.

The fix is a proper Comparative Market Analysis — a detailed look at truly comparable homes recently sold, currently listed, and under contract, adjusted for what makes your home unique. It's a different process than an online estimator, which can't account for current rate conditions or what's actually competing against your home right now.

Pricing isn't a one-time decision either. Re-evaluating comps regularly throughout a listing's time on market, rather than setting a number and walking away, tends to produce better outcomes for sellers.

Read the full breakdown of what a CMA is and why it matters on the full post: What Is a CMA and Why Every Seller Needs One Before Listing 

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